GILESco
Great Content = Great Clients
Grow your business’s email list and client base with ‘done-for-you’ content by GILESco.
The days of basic online brochures are gone. “Content marketing has become an almost universal tactic, with almost 90% of companies using it in 2016, and more in 2017” (according to SmartInsights.com, 11/2017. It’s ‘as clear as black or white.’
Architectural, landscape and interior design firms’ content should be high-quality and above all, consistent. It must connect with prospects deeply, always building trust and delivering real value. Producing and managing all of that content over the long-term is a significant commitment. (See example client calendar.)
Many design firm principals know from experience the importance of blog posts, newsletters, and lead magnets on the reinforcement of their brand but realize the return on investment from doing it themselves is low. Hiring a full-time marketing person or a high-priced agency is never the next item on the priority list. And attempting to get quality work from freelancers is at best hit-or-miss and harder to manage than dedicating valuable time to write it yourself.
We know it’s important, but our site and posts are the first to fall through the cracks when things get busy – so, always. Jason (GILESco) took control, we’ve seen our email list come to life.
NANCY H. SAN FRANCISCO, CALIFORNIA
What is “done-for-you content?”
We craft high-quality written content like clockwork. Custom content featuring you, your team, projects, passions, and everything your ideal future clients will connect with. We take your ideas and come up with our own. Social media posts, blog articles, case studies, white papers, and checklists your prospects are looking for online. Expect our work product to resemble articles published in the design resources consumers love to follow, such as:
And when we say, “done-for-you,” we mean it. From planning, drafting, editing, sourcing images, scheduling, posting, meta tagging, publishing, linking, and more. We make your online presence work harder for you than you may even know is possible.
How we work.
Simple. It’s all in the execution and it works.
Step 1: No Obligation, Free Discovery Call
Schedule a discovery call to learn about us and share the vision for your firm. We share how we help design-focused businesses like yours build a prospecting system to keep your pipeline full without having to go get another project when you need more revenue.
Step 2: Plan & Create Your Content
Our work is front and center, so it must be good. It isn’t a ‘black box’ service we can hide behind. We learn about the clients you want in the future. We brainstorm topics and titles. With your input and approvals, we make sure we are capturing the vision and culture that will attract like-minded prospects ready to hear what your team is ready to present.
Step 3: Put Your Content to Work
We craft the copy week in, week out. That includes topics, titles, drafting, writing, and editing. Then, we schedule and set up each post on your website or blog. Handling the entire process means we even promote the content through an email newsletter and your social media network accounts.
Click to schedule a discovery call and you will be connected to a calendar where you may pick a date and time for what is typically a 15-20 minute call. We love what you do and what we do. This is not a call center type call; it is more ‘principal-to-principal.’ We are a boutique agency (and we plan to stay that way).
Why GILESco?
We love ‘design’ and want to help you do more of it. We hope to increase our clients’ success and professional enjoyment by lightening the workload. After all, don’t you want to focus on the work you got into this industry for in the first place?
GILESco is led by Jason Giles. He has authored 100’s of institutional grade offering packages and developed real estate but found combining his writing and marketing skills with his passion for ‘design’ was the perfect match. His team is dedicated to celebrating who you are and shouting it from the rooftops so your ideal clients can find you, easily. If you want to know more about our way of thinking and how we aim to serve you, our clients, and our team to the best of our ability you may read more on our About page. We are unique because we aim to be that way.
Pricing
BASIC – $1,799/mo.
- 3 feature articles (~1,200 words)
- Up to 6 social posts per article,
- on up to 3 social networks
- Weekly email newsletter
- 1 Lead Magnet/yr. ($1,000 value)
- Paid quarterly ($4,999) saves ~7.5%
*BASIC SALE – $1,499/mo.
- 3 feature articles (~1,200 words)
- Up to 6 social posts per article,
- on up to 3 social networks
- Weekly email newsletter
- 1 Lead Magnet/yr. ($1,000 value)
- SALE price honored for ‘Life’
*Limited Time Offer
Currently, our Pricing includes website optimization, social media marketing, and other services we consider necessary for our content to achieve the results we expect and want for you. These services may be offered exclusively as an ‘up-sell’ option in the future.
It may sound too good to be true, but we continuously work to optimize your pages, posts, and more. From the start, we assess your entire website, suggest alterations or make necessary changes. We are already doing the hard work, writing the content from scratch. We want to make sure everything we craft is in the right place so our ‘art’ can do its job. Frankly, these services alone are typically priced higher than what we charge for creating content. This time the ‘good sound’ is true.
Our BASIC plan is already very competitively priced for the consistent delivery of high-quality content pieces. What makes us different from freelance authors and content mills is we don’t just deliver content. During each month, quarter, and year we do more than what is expected (and listed, above). Also, we don’t need to be micro managed to get it done. We will be your virtual in-house content marketing team for an unbelievable BASIC price.
STARTER – $1,999 / Quarter
Also offered (but not as enthusiastically promoted because content marketing needs to be more consistent to be most effective) is a STARTER plan which includes just 1 feature-length article each month, 2+ posts on 3 social networks, a weekly email newsletter, and one lead magnet for $1,999 for the entire quarter (~$665 / mo.). It is a good way for us to get to know one another and your firm onboard, which includes a lot of upfront work we do to get familiar with your website, blog, and social network accounts. The best results will come from the BASIC plan. Of course, the STARTER can be upgraded to a BASIC anytime during the year. We will still go above and beyond for you if you select the STARTER, confident our service will be a game changer for your firm and your lifestyle.
“Our website, much less our content, wasn’t representative of the quality of design work we do. Jason (GILESco) upped our online game in a big way.”
– Paul N. los angeles, california
Next Step
Let’s talk!
Click the button below to schedule a no obligation, free discovery call.
In our discovery call, typically just 15-20 minutes, you will learn about us and how we develop earnest connections with a few clients just like you.
Sincerely, Jason Giles & the GILESco team
If you have questions that need answers before scheduling a 15-20 minute mutually beneficial discovery call, please dial (213) 373-6194. We can answer your questions and schedule a discovery call for you.